Strategic Marketing Analysis – Key Concepts & Tips

For sustained business growth & success, you NEED sharp marketing analysis to drive your online marketing strategy.

Strategic analysis – as essential for the success of startups, small business / SMB firms, as for large corporations.

Use the summaries and tips below – along with a fresh, objective perspective – to get solid insights and results!

The 4 major dimensions of
business and marketing analysis

Customers + Users
Competitors + Alternatives
Product + Brand
Local + Global
Marketing Analysis Business Environment PESTLE


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Online Marketing
Analysis, Strategy, Plans for
Insights, Improvements, Innovations







Customers + Users

User + Customer Analysis

needs, wants, segments, attributes, trends

Highest ROI – Truly understand your target audience – needs, problems, priorities, preferences, usage patterns.

Avoid the common mistake of making (untested) assumptions about users, buyers, customers – AND ignoring the distinctions across (& within) those groups.

Realize the value of both stated (unmet) and unstated needs. User feedback valuable for need/problem assessment – not so much for envisioning new solutions / product innovation.

More »   Customer Analysis 101
– Key Concepts and Tips

Competitors + Alternatives

Competitor Analysis

competitive positioning, product differentiation

Biggest Trap – Avoiding an ongoing study and smart analysis of direct competitors, product alternatives, indirect competition.

Most Powerful Tool – An up-to-date comparative matrix with competing products – with objective rankings along all identified dimensions.

Appreciate and apply the concepts of positioning, differentiation, strategic advantage, order qualifiers vs winners.

More »   Competitive Analysis 101
– Key Concepts and Tips

Product + Brand

Company & Industry Analysis

products & services, brand, competencies, constraints

Most underrated question – What market are you in?

Are your company’s core competencies + attributes (structure, style, strengths, skills, systems, …) suited to your offerings, audience, competition, goals, mission and vision?

Is there a clear business case + value proposition for your products and services – well undertood internally – across functional silos?

More »   Company Analysis 101
– Key Concepts and Tips

Local + Global
Marketing Analysis Business Environment PESTLE

Business Environment

social, technological, economic, political, legal, ecological

What was the name of that invincible, state-of-the-art ship again? Don’t forget the weather, terrain, … your operating reality!

Whether trains to planes, local shops to online megastores, doctor visits to telemedicine – the influence of tech / social / legal trends is best anticipated and pro-actively dealt with.

Best strategy – scan and analyze positive and negative forces early on – and chart out ways to harness / mitigate them!

More »   Operating Environment Analysis 101
– Key Concepts and Tips

The 4 core marketing and business analysis areas outlined above yield valuable strategic insights that enrich and shape all downstream activities – starting with the formulation of effective marketing strategies & plans. As a result, your business plan and marketing plan implementation efforts become more aligned and effective – helping you achieve key business & marketing goals and a high marketing ROI.

To put it simply, it is not just the old wisdom of "Ready, Aim, then Fire" but also the concept of ongoing learning, applying the lessons, and growing. With the recognition that the key determinant of success is the willingness to look within – along with the determination to continually elevate one’s vision, understanding, and offerings.

SWOT Analysis for Online Marketing Strategy







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Role of strategic analysis – from vision, marketing strategy, to execution

The infographic below offers a summary and perspective view of the various elements (of business, marketing, strategy, and execution) that need to come together – to take a business from it’s original vision & goals to real world success.

strategic online marketing pillars roi

In an increasingly complex, competitive, and dynamic world, the development of a winning strategy / sustainable competitive advantage requires creative and thoughtful consideration, analysis, and brainstorming / innovation across ALL of these strategic components – with a solid understanding of their inter-relationships.

You can get there with a solid combination of good process (plans), tools (online collaboration), and skills (multi-disciplinary / cross-functional) – including a good dose of the 3 PMs – strategic product management, program management, and project management.

Along with leadership / facilitation skills to stimulate good thinking from all core team members, gathering of external ideas & data, healthy discussions & debates, and finally, clear articulation and documentation of developed strategies and solutions.


A final analogy: the power & spectacle of a rocket launch!

Marketing Strategy to Product LaunchThe tremendous light and sound show of a rocket launch and the accompanying TV / media coverage is an enjoyable spectacle that is hard to miss.

The reality of these 15 seconds of fame, however, is very different from the diligent, innovative behind-the-scenes work for months and years that leads up to the launch.

Critical work on strategy, planning, and development that determine, for the most part, whether the bright flash of launch will lead to the achievement of mission objectives – which can take days or months to materialize!


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A strategy-driven online marketing consultant can bring fresh perspective, sharp skills, and objectivity to enrich these critical analysis and strategy development efforts.

Contact us today to schedule an initial conversation about your needs & goals – and how we can partner together productively.

An experienced business consultant focused on innovation opportunities – in every strategic dimension of your business – can help refine your firm’s direction as well as execution – in significant ways.

If you need a perceptive sounding board and an innovative strategist to enrich your efforts as you refine or redesign your brand, marketing communications, and products / services, then do get in touch.


Auri Biswas

MBA, Duke University

Silicon Valley / SF Bay Area


Marketing Strategy & Innovation
  • Big-4 Management Consulting firm experience
  • Fortune 500 and other leading global corporations
  • As well as SMB, small business, entrepreneurial startups.


—— Sharp  ·  Reliable  ·  Insightful ——
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Achieve your business growth goals with intelligent online marketing driven by sharp marketing analysis and strategy.

Zoom into key issues, root causes, opportunities, and effective solutions with the help of quick & insightful assessments, creative ideas, innovative strategies.

Get started today with a sharp, results-oriented, reliable consultant & partner on your path to greater business success and new heights!